His vision of fashion changed the sector forever. These firms, created between the end of the last century or the beginning of the current one, were some of the architects of a modern, responsible and above all committed style.

Their common point? A French DNA but also a strong commitment to timeless fashion, with quality garments that aim to survive trends. His aura echoes the much-prized French chic. And luckily, he can be discovered physically in the capital. From MagasIN, we suggest you discover seven of the most important ones.

1. Sézane

The French brand, created by Morgane Sézalory (hence its name), became a fashion reference in every part of the globe.

With sustainable manufacturing, B Corp certification, and a strong social commitment, it launched the DEMAIN program in 2017. which has raised almost 4 million euros since its creation, to benefit the associations La Voix De l’Enfant, Sport dans la Ville, Démos and Pencils of Promise, the brand advocates responsible fashion, in every sense.

It opened its first physical store in Madrid, in December 2021and last September, in Barcelona.

Where? Claudio Coello Street, 40

2. Sessùn

Emma François, an anthropology student in the French city of Montpellier, created her fashion brand, breaking all stereotypes.

“Her travels and encounters have caused her to end up printing her memory full of ancient civilizations on contemporary fabrics. In South America, Emma felt the first mystical shock, the revelation, the announcement of a vocation” according to the firm. In 1998, she officially presented her signature. She was awarded by the Maison Mode Méditerrannée with the Young Creator award and in 2014, she launched the first collection Sessùn Oui, which marked her first foray into the bridal world.

Since then, it surprises us every season with collections that are both bohemian and elegant, which include timeless garments but also great fashion bets at a reasonable price.

Where? Fernando VI Street, 13

3. Sandro

Its creator, Évelyne Chétrite, captured the memories of her childhood in Morocco in a versatile and always surprising signature. As the brand confirms, ““she keeps the memory of the strong colors that contrast with the ocher earth of the towns and with the white caftans that her mother wore, simple and elegant.”

The designer moved to Paris as a teenager and although she opted for a law career, fashion was always present in her life. With her passion in mind, she started working in fashion stores. vintage. I find him with Didier Chétrite was a turning point: the couple created Sandro in 1984 and the first boutique It was established on the Parisian rue Vieille du Temple.

Your style cues? A bold game of feminine-masculinewhich reflects the style of the perfect Parisian.

Where? José Ortega y Gasset Street, 15

4. Maje

It was in 1998 when Judith Milgrom imagined Maje, whose name is above all a family story: the M refers to his last name, A to his brother Alain, J to his first name, and E to his sister Evelyne.

With a family especially dedicated to the textile world, Judith naturally found her place in the sector, creating a brand that embodies French chic par excellence.

One of its key programs is “Dream Tomorrow”, which encompasses a “future looking forward. It consists of rethinking the use of fabrics, conceiving new ways of creating and satisfying our customers” also thinking about the environment. “At Maje, a garment is considered eco-responsible if, at least, 50% of its composition can be certify as such” he explains.

Where? Claudio Coello Street, 22

5. Claudie Pierlot

This emblematic brand of French fashion was created by the stylist who bears its name. Claude Pierlot, after an exemplary career in the sector with a stint at Printemps, decided to launch his brand in 1984 to dress the perfect Parisian.

Its success was such that it settled in a large boutique in the 90s, rue du Sentier, accompanied by her husband Daniel Pax who then took back the reins of the firm’s communication. The stylist died in 2009, leaving behind an elegant brand, with a touch of eccentricity, which also advocates a very well-considered romanticism.

Her program “Claudie Cares” echoes her concern for sustainable and responsible fashion. “Claudie Cares certified products present a main material whose responsible characteristics are certified by independent organizations and/or manufactured thanks to procedures with less impact than traditional ones,” explains the firm. This year, 65% of its garments have features sustainable. Its goal for 2025 is to reach 80%.

Where? Claudio Coello Street, 50

6. Longchamp

No fan of the world of fashion does not have, or did not have, one of its icons. His most emblematic model is undoubtedly Le Pliagea practical bag inspired by the art of origami, that meets all the requirements: it is aesthetic and functional at the same time.

Its history dates back to the 40s, specifically to 1948when Jean Cassegrain revealed his original vision of French elegance and reinvented the codes of modern luxury.

“It was on Boulevard Poissonnière, in the second arrondissement. On the ground floor of the building, there was the tobacco shop. It was the ideal place at that time! It was a very commercial area. In addition, it was a nice walk, from the Place de la République until the Madeleine. The Champs-Elysées almost did not exist…”, says Philippe Cassegrain, son of the founder, about the firm’s first store.

Since then, Longchamp’s presence expanded throughout the world until it became, more than 70 years after its creation, a reference in French leather goods.

Where? Serrano Street, 56

7. ba&sh

The history of ba&sh is above all one of friendship. ba&sh was created by Sharon Kriefat the time a law student, and Barbara Boccarapublic relations, in 2003. The name of the firm is the contraction of those of its founders.

ba&sh opened its first store the following year with a clear identity: offering high-end designs at a reasonable price. Her iconic garment is the dress, although she also expanded her line of accessories. Some models like the teddy They have become icons.

Your DNA? Elegant and bohemian fashionwhich gives prominence to prints and quality, fluid textures.

Where? Claudio Coello Street, 35

8. IKKS

Created in 1987 by Gérard Le Goff, the firm (whose first stated name was “X”) It was initially intended for children’s fashion.

In 1999, she launched her first line for women, with a marked urban style, with rock and sporty touches. A year later, the firm expanded its collection, including leather goods and perfumes.

Today, it continues to prevail for offering quality fashion, with icons such as its perfect leather bag or the 1440 bag. Its collection Free the Sea He also recalled his great commitment to sustainability.

Where? Serrano Street, 6

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