The awareness of the risks of fast fashion has favored phenomena such as the brand boom domestic production. In this sense, in recent years we have witnessed the success of committed firms that manage to combine local and quality production.

Many of them are digital natives: “lto fashion on-line continues to be one of the most powerful sectors when it comes to ecommerce: according to figures provided by Euromonitor, It is expected that in 2023 sales of fashion rise 3.6%although they will reduce their growth over the years, in such a way that in 2027 this increase will only be 1.9%”, highlights from the sustainable clothing brand Wanderlove.

One of the reasons that explains this trend has to do with the prioritization of sustainability when making purchases. According to Natalia Fernández, CEO of the firm“It is no longer just prioritizing what is bought, but also how it is boughta fact that explains why sales are going to reduce and people are beginning to look for other alternatives to purchase clothes.”

Some of these brands They were born in one of the cradles of Spanish fashion, Valencia.. We remember some of the most popular of the moment.

Isabel Sanchis

“Valencian Haute Couture.” These words define the brand that bears the name of its designer and founder. “Isabel Sanchís is characterized in addition to her incredible and original designs, for being a family business in which generation after generation deals with the management of the company, as well as the design, creation and production process. Isabel and her daughter Paula are at the head of the design and manufacturing process and Francesc, Isabel’s son, is in charge of the commercial part, sales and marketing.

In addition, the firm has incorporated, since the pandemic, an R&D department in which they are responsible for creating and studying new materials and more sustainable and environmentally friendly forms of production.

The firm with more than 30 years of experience in the sector has been awarded this year 2023 with two awards of great recognition: L’Oréal Award for Best FW 23/24 Collection at Mercedes Benz Fashion Week and the Award for Best Cocktail Dress at Barcelona Bridal Fashion Week 23/24.

Among the people dressed by the brand are celebrities such as Nieves Álvarez, Isabel Preysler, Paula Echevarría, Ana Belén, Vanesa Romero, Sandra Gago, Andrea Duro or Sara Sálamo, among many others,” as she reminds us.

Singularu

Fresh, affordable and modern… are just some of the words that could summarize the spirit of this Valencian brand. Yesingularu was founded in 2014 by Cristina Aristoy and Paco Tormo as a digital native brand. “”It started as a kind of craft market and evolved into the jewelry brand it is today.“explained the CEO of this jewelry firm to HE ENGLISH: “Our clients are the most important thing we have and we have to understand them and take great care of them.”

Your strong points? It manages to reach all styles by proposing classic jewelry, such as minimalist hoops or rings, and more striking others, with colored stones and details. It has a commitment to sustainability (it works to reduce its carbon footprint and 99.9% of the silver it uses in its designs is recycled) in addition to being affordable, without sacrificing quality.

THE-ARE

In 2014, THE-ARE began its journey in the world of fashion as a digital native brand. In just 9 years, she has become a reference, especially in the world of guest fashion.

With almost more than half a million followers on social networks, its success has reached such a magnitude that it has even had the honor of dressing prominent personalities such as Infanta Sofía, thus consolidating its reputation as a Spanish and more specifically Valencian brand.

“That Infanta Sofía chooses us is undoubtedly one of the greatest recognitions that our brand can experience. We were surprised that he chose us and we are very grateful that the work that the entire team does every day is recognized. The fact of having arrived at the royal house is a privilege and a nice reward for a company like ours, which also makes all its products, from design to production, in Spain,” commented Rocío Botella, founder and director. creative of the brand.

In May, THE-ARE launched its casual collection “Every Summer Has a Story” with all types of garments – long dresses, midi, tops, skirts and sweatshirts – to enjoy everyday life during the summer season. Shortly after, she released a new guest collection in collaboration with the influencer and journalist Isa Hérnaez, once again establishing their presence.

Skunfunk (SKFK)

Founded in Valencia in 2013, it uses organic and sustainable materials, such as cotton and linen, in its collections. In addition, it works with small local workshops and focuses on ethical and sustainable production.

“We are clear about our message: dress as you are, as you feel, as you live; strengthen your identity, express your essence and take care of your environment. We are an active part of the change that we want to see and we encourage you to consume consciously and responsibly. A brand aimed at women who want to embrace a unique design, inspired by art and culture, with a timeless, comfortable and functional style,” according to the firm.

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