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Guccio Gucci: from working as an elevator operator to founder of a luxury fashion house

Have you ever wondered why we find two Gs in every Gucci product? Today we tell you the story of the founder of the brandto whom whose initials wink on each garment.

Guccio Gucci was born in Florence on March 26, 1881. Son of an Italian merchant, it was not expected at that time that his name would be part of one of the largest fashion brands: the Gucci house.

His career began from an early age. At only 17 years old, he left behind the beautiful Italy to travel to Paris and Londoncities where fashion is breathed, in search of muses.

A conflict plagued Guccio Gucci’s career: the beginning of World War II. Previously, in 1935, the dictator of Italy, Benito Mussolinihad declared the invasion of ethiopia. This forced the United Nations to establish an international trade embargo on Italy, making imports into Italy impossible.

Gucci had to change its roadmap and, lacking leather, decided to start manufacturing bags with hemp fiber carefully woven, which had leather trim and a unique logo.

The designer also incorporated other fabrics like jute or linenwhich would be the stars of products such as silk scarves, ties and buckled belts for the following decades.

In 1938 Aldo convinced his father to open a second store located in Via Condotti, in Romedue to the success of their products.

During the end of World War II it became known, nothing more and nothing less, that the Gucci canapa bag (Suiter)which became popular among the British military who occupied the capital.

In 1947, Gucci turned to what had previously been his muse, horse riding, and made another bag, 0633inspired by the shape of a horse saddle.

This one had the bamboo handle and took on the role of one of Gucci’s many iconic materials, seen printed on a wide variety of products, such as watch straps and scarves.

On another occasion, Guccio Gucci once again turned to equestrian style to find what would become one of the brand’s greatest icons: the green, red, green stripes.

However, for the designer, time also passed and his son Aldo assumed more and more responsibility. In 1952, Aldo traveled to New York with his brothers Rodolfo and Vasco. In the city they created Gucci Shops Inc. who owned the rights to the brand in the US.

In New York City they opened the first boutique outside Italyhowever, Gucci Gucci he could hardly enjoy it, since he died two weeks later72 years old, in his home in Florence.

After his death, the designer left the company to his three oldest children. Aldo continued with the expansion of what would become an empire, opening new stores in London, Palm Beach, Paris, Beverly Hills and Tokyo. Meanwhile, Rodolfo managed the Milan location and Vasco ran a newly opened factory in Oltrano, Florence.

Looking back, the firm has gone through big conflicts such as fights over inheritance, the murder of Maurizio Gucci or the copies and fakes from the 90s. However, today he has unconditional supports such as Dakota Johnsson, Saoirse Ronan, Jared Leto or even Harry Styles.

However, Guccio Gucci’s ultimate goal has been met: Their clothes are the most exclusive. and Gucci represents one of the great fashion empires.

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