Browse By

Kate Moss, the supermodel’s iconic campaigns: from Diet Coca-Cola to Calvin Klein

Kate Moss (London, 1974) is a british supermodel who rose to fame in 1993, when Calvin Klein He selected her as the image for his perfume line. But she had already been working for years. In fact, a year before she starred in a campaign with the firm that went around the world. The young woman with the sweet look posed in topless with baggy jeans with Mark Wahlberg.

In 1988, when she was fourteen years old, she was discovered at John F. Kennedy International Airport by Sarah Daukas, founder of the Storm agency. At fifteen, she walked for John Galiano at London Fashion Week and a year later at Paris Fashion Week. Since then she has walked on the most prestigious catwalks in the world.

As we said in previous lines, Calvin Klein It was the first brand to opt for it as the image of the firm. The last one has been Diet Coke, where, in addition to brand image, she is the creative director, for the second consecutive year.

In between, there are many campaigns that she has starred in for the most prestigious brands in the world: Chanel, Burberry, Versace, Dior, Yves Saint Laurent… Below we remind you of the best:

Calvin Klein (1992)

In 1992, Kate Moss became a Calvin Klein girl. With her signature came her first major advertising contract and she debuted as the face of the CK Jeans line.

Calvin Klein (1993)

A year later, the top model rose to global stardom when she became the image of the brand’s Obsession perfume.

Chanel (2004)

“Kate Moss is the ideal type with whom more than a generation of young women identifies. She has a unique aura,” said Karl Lagerfeld of her. In 2004, she starred in one of her most iconic campaigns.

Bulgari (2009)

In 2006, Kate Moss would repeat as the image of a fragrance. This time she would be the face of Bvlgari’s ‘Pour Femme’ scent. Three years later, she would repeat with ‘The Essence of a Jewel’.

Mango (2012)

The previous season there were already rumors about the signing of the model as the image of Mango and it was finally confirmed that Kate Moss would be the new protagonist of the brand’s spring-summer 2012 advertising campaign.

Burberry (2015)

Two of the top models most prestigious British women of all time, Kate Moss and Cara Delevingne, starred together in a campaign to promote the My Burberry perfume.

Yves Saint Laurent (2018)

In 2018, the model returned with Yves Saint Laurent and showed that the brand’s creative director (Anthony Vaccarello) and she form the perfect duo.

Diet Coke (2022)

To celebrate the fortieth anniversary of Diet Coca-Cola, the brand decided to hire Kate Moss as creative director, who also became the image of the brand.

Diet Coke (2023)

After the success of the 2022 campaign, this 2023 the supermodel returns as creative director and product image.

Follow the topics that interest you