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“Mascara code”: what is the phenomenon that has gone viral?

Social networks allow some messages to become real phenomena. At the stroke of hashtags and mentions, its reach can be global, in just a few clicks.

Among recent examples we can highlight the so-called “mascara code”, which refers to the makeup product, used on a massive scale. Several women began to make an analogy between its use and personal relationships. The first was Sofia Espinozawho published a poem on his Tik Tok account (sooofi.er) on October 28.

@sooofi.er but for now, I’ll let my eyelashes rest, that is, my heart ❤️‍🩹 #rimel #poesia #sentimientos #risesthemoon #capcut #fypシ #fyppppp #parati #viral #rimel #escritos #healheridas #poem #reflexion ♬ rises the moon – liana flores

“They say that when mascara becomes dry and strange you should throw it away. But how do I do it? I depend on my mascara despite its condition. It was the first one that best highlighted my eyelashes and with which I felt luckier every day have it.

I completely surrendered to it and clung to the idea that it was the perfect mascara for me. Even my mother met him and noticed how cute he was, but over time he deteriorated and became weird…” the poem reads.

The actress Lina Tejeiro He also told his own experience, based on the metaphor: “Months ago I bought an eyelash mascara, I loved its packaging. I used it and it left my eyelashes beautiful. But over the days it dried out and it was not of the quality it seemed, “I tried to give it time, but it got worse. And since I don’t like to settle for less than what I deserve, I threw it away,” she tweeted, referring to her ex-partner, Juan Duque.

Months ago I bought an eyelash mascara, I loved its packaging. I used it and it left my eyelashes beautiful.
But as the days went by it dried out and it wasn’t the quality it seemed, I tried to give it time but it got worse.
And since I don’t like to settle for less than what I deserve, I throw it away.

— LINA TEJEIRO (@Lina_Tejeiro) November 10, 2022

Several women followed suit, mentioning the “code” to describe and denounce the attitudes of their partners or some people with whom they had interacted. Faced with the phenomenon, numerous men told of their experience, also through an analogy with “caps.”

The phenomenon received numerous supports but also rejection, both on Tik Tok and Twitter, for comparing relationships and people with objects. Some users applauded, however, the liberation of the word and the ability to report inappropriate sentimental behavior.

The digital world, and more specifically networks and applications, have favored exchanges but also some bad behavior As the ghostingwhich consists of disappearing from one day to the next from a person’s life, or the breadcrumbing, which defines the behavior of someone who sends the minimum signals to their partner, so that they perceive that they are still there and continue to be hooked on the relationship, but without ever wanting to become completely involved.

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