The legendary Potato toy is no longer ‘Mr.’: they change the name to be more neutral and inclusive
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The classic Mr. Potato Head, known simply as Mr. Potatochange name and will become only Potato Head. This has been announced by the Hasbro company, which assures that it is only a change in the name and logo of the brand, but the doll will continue to be sold.
The idea behind the name change is to make the toy more inclusive and that everyone Children can create their own Potato characters without having to follow gender roles.
In this way, in autumn Hasbro will launch the pack “Create your own Potato Head family”which will include two large and one small potato bodies, along with 42 accessories for you to “The possibilities of creating your own families are endless by mixing and grinding all the parts and pieces.
“Hasbro is making sure make everyone feel welcome in the world of Potato Head by officially removing the Mr. Potato Head brand name to promote gender equality and inclusion,” Hasbro said in statements reported by the BBC.
Mr. Potato will remain on sale
Mr. Potato Head was launched on the market for the first time in 1952 and the following year, due to its enormous success, Mrs. Potato Head, the female version of the toy, was created.
Faced with the concern of many followers of Mr. and Mrs. Potato, the company has been quick to clarify that These characters will continue to be solddespite the brand name change, although it has not given many details.
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I am proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
—Hasbro (@Hasbro) February 25, 2021
“Mr. Potato Head isn’t going anywhere! While it was announced today that the ‘Mr.’ of the Potato Head brand name and logo, I am proud to confirm that Mr. & Mrs. Potato Head aren’t going anywhere”Hasbro wrote on Twitter.
“The Mr. and Mrs. brand was limiting with regard to both gender identity and family structurethe culture has evolved,” Hasbro CEO Kimberly Boyd told the business magazine Fast Company.
This is not the first toy company to make important changes to its products to adapt them to new times. For example, Barbie has gone from being just a thin blonde doll to representing different bodies and ethnicities.
However, Hasbro’s decision has caused enormous controversy between those who think it is necessary to modify the toys and those who think it is crossing the line.
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