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Yarza Twins, the twins from Vigo who dream of creating museums and conquer the world with their designs

It was shortly after the beginning of this century when the old bankside power stationin London, opened its doors after years of accumulating rubble to welcome the emblematic Tate Modern. From ruins to becoming one of the most important modern art museums in the world, its creation made a utopia a reality that the illustrators Eva and Marta Yarza they also wanted to emulate sixteen years laterfrom their own lands in Vigo and at the stroke of a pencil and screen.

Many will have seen his designs at some point., but perhaps not so many will give a face to their creators. To know them, we must remember, in any case, three basic details: they are sistersare Galician and They have been leading an unprecedented revolution for years —and with much brand Ñ— in the international graphic design scene.

For them, there is no day the same. Brandingbrand image, editorial design, posters, fashion ads…The Yarza Twins studio -lying in a charming apartment in the city of red cabins It touches all genres, and does so with a devastating success that knows no boundaries.

Design by Yarza Twins.

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Yarza Twins

A slow-burning triumph

The small Vigo neighborhood of As Travesas He saw them grow, and he also did so alongside them. They had one of those childhoods that are remembered with a certain sparkle in the eyes: these artists spent their first years having fun, guided by creativity, and today they accumulate great anecdotes and take the opportunity to tell them with grace to this vertical.

The sisters fondly remember the moment they created “the largest drawing in the worldor at least that’s what they thought—, with “a roll of fax paper from our father’s office that we still have.” Also that time when they made their first first steps like architects building their own doll houses.

Two anecdotes that have a lot to do with the path that both would end up taking years later. Eva studied Fine Arts. Marta, Technical Architecture. Their paths separated for a time, before the magnetic charm of London brought them together again in the classrooms of the Central Saint Martins. There they trained in Communication Design, and officially became what they are today with their brand, Yarza Twins.

Promotional photo shoot for Hijos de Rivera.

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Yarza Twins

With their eyes set on the future, but without forgetting their origins, the duo found in the old bread factory of his hometown an opportunity they couldn’t pass up. An old building that the center of Vigo has housed since 1924, but whose demolition plans to build apartments led the sisters to set up the platform Let’s save the Bread Maker.

They noticed it, they say, “when we were still students, because we found out that there was a project to demolish it, and before that they had demolished other spaces that were part of it.” of the industrial and architectural heritage of Vigo“, they explain. “We thought it was a shame that this one was also lost.” So They proposed converting it into a modern art museum.

They designed everything from scratch, from the creativity of those who have nothing to lose. Still no clients in the portfolio and inspired by the origins of the Tate Moderncreated the brand image of their dream museum, gathering signatures and with the support of the city’s residents.

The Yarza seal

That the artists’ first major project had such protest potential says as much about them as it does about what they intended to show the world at that time. Inspired by great nonconformists, Jeff Koons to Marine Abramovićtheir designs bring a fresh and very own air to a sector in which creativity is the only thing that opens doors.

“We like groundbreaking people,” the Yarzas confess, precisely because they are groundbreaking too. When asked about their seal, they explain to magasIN that They take care of every color, every typography and every concept in detail.. They work meticulously until they find the key, like composers who return again and again to the score in search of the precise note.

“Designers build an identity around themselves, but it is not conscious. People always put something of ourselves in what we do, that’s where our seal comes from,” they say in conversation with the newspaper.

Yours? A personal style. limpious, but with an abrupt touch. Willing to step outside the margins—as he has done with the magazine’s print edition Neo2— but which can also be reflected in brands with a more classic tradition, such as Rivera’s children.

For the latter’s project, they were inspired by the ceramic murals housed in the Estrella Galicia museum, created in the 1960s by the artist Ángel Atienza.

Their proposal has recently earned them a Laus for Best Brand Design (2023)although this is also preceded by a D&AD Pencil (2018)he National Design Award in the Young Designers category (2020) and the Galician Innovation and Design Award (2021)among other successes.

Talent Ñ and diversity

So, is the designer valued here in Spain? you might ask them. And they would say that “more and more, because it has finally been understood that the branding It is one of the aspects that brands have to take into account the most. lPeople do judge a book by its cover.“, they agree.

The Yarza sisters in a photo session.

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Yarza Twins

“The problem of creatives In Spain it is that the impostor syndrome is stronger that in other countries, even abroad, we are valued very highly as artists.

Making a comparison with the United Kingdom, where they are currently taking place, the sisters explain that “the British are good with craftwith order and organization; We Spaniards are more risk-taking and we like to make a difference, explore colors, etc.“, they say.

Yarza Twins He has been putting his creativity at the service of the best brands for more than six years. Of adidas to Smirnoffgoing by Huawei and Chattheir collaborations serve as an example of the potential that can emerge from creative agencies when women are at the helm.

“Things have changed a lot in recent years, but there is something that continues to go wrong. Studies tell us that the percentage of creativity studies directed by women is tinybut at the same time they are the ones who represent the vast majority of students in design classes,” they reflect.

In a context in which posters are dyed purple and art is more demanding than ever, artists trust in an inclusive future guided by new generations. “In my first year of college I heard a professor say that women were very hardworking, but that the real artists were men,” Eva remembers. “Saying that now would end up in a review with the universityfortunately”.

Marta joins her sister and celebrates “how lucky we are to have started our career at this time, and not before, because it was much more difficult… But we have also been there. The key is to break with those limitations that sometimes we believe ourselves in. If you are a girl who is working in a studio and you don’t feel that you are appreciated, that your ideas are listened to, and you really believe that they are good, do things on your own and fight for it. Trust in your worth.”

The illustrators end their conversation with magasIN thinking about the future, his own, and that of the profession, in a world that seems to want to be stalked by intelligence artificial. But for now, they celebrate, this “does not create anything new”, as they do every time their sharp brushes They slide across the screen, with an unmistakable imprint that carries the Yarza surname throughout the world, and intends to continue doing so for many more years.

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